HERO CHALLENGE TO FEATURE IN THREE EUROPEAN EVENTS

HERO CHALLENGE TO FEATURE IN THREE EUROPEAN EVENTS

The Hero Challenge which is an innovative golf format that features a sudden death shoot-out under floodlights made a return this year.


It is expected that for the next three years, to be a part of three European Tour events.

The golf event which holds at night, was introduced by Hero MotoCorp Ltd, and made its debut last year at the British Masters. The final round of the event saw France’s Alex Levy take down Alex Norenof Sweden in the final.

This year, the event is coming back this year with three editions. The first is expected to hold at the Scottish Open. Next, it would make a return to the British Masters before culminating into a finish in Dubai at the DP World Tour Championship

Lee Westwood,former World Number One and Ryder Cup legendis one of the golf stars already committed to playing. He will be participating in the Hero Challenge during the British Masters edition. He spoke about last year’s edition noting that he watched it and it was a lot of fun.

Pawan Munjal, the CMD and CEO of Hero Motocorp stated in a release that a lot of innovation was needed to ensure that younger and newer generation of fans were attracted to the game.

“We all recognise that golf needs a lot more of innovation to attract a younger and newer generation of fans and the Hero Challenge is an initiative in that direction. We introduced the Hero Challenge at the British Masters last year, which proved to be an immense success,” Pawan said.

Pawan made it known that the successes achieved during the event held last year at the British Masters spurred them on to extend their partnership with the European Tour to no less than three years while expanding the challenge to multiple events.


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